Fashion branding and promotion
MOONSTAR
Developed a fashion brand targeting fashion customers and planned merchandise categories
and promotional strategies for the brand.
Created a business proposal package, developed a logo, a business card,
a T-shirt design, a promotion sale, and a grand opening posters.
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![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/61505c41-5cfd-4344-b89b-934657830578_rw_1920.jpg?h=c7c2024339ec257e79382b14276de271)
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Fashion Product Development
Line Development Project: NIKOLA
Developed a new apparel line for a company that was not currently in the apparel industry,
the company planned to expand its market using diversification.
Performed target market research: interview summary, market research, business planning,
Performed target market research: interview summary, market research, business planning,
merchandising planning, and creative planning (line concept and development).
Created a logo, mantra, product and price category, competitors and positioning map for the new apparel line.
Developed design specs with style sheet, callouts, cost sheet.
Created a logo, mantra, product and price category, competitors and positioning map for the new apparel line.
Developed design specs with style sheet, callouts, cost sheet.
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![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/c5451a04-85c0-4a88-981d-6ab170c544d5_rw_1920.jpg?h=abaf267c09a84f38a73b8a6d28a3639d)
![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/a5f21624-74fd-4cb8-a412-823515825555_rw_1920.jpg?h=8f4327e2b41b487c62cec3b3d7d923ba)
![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/6038598f-6ecb-4b9b-af76-db3c5a44aebb_rw_1920.jpg?h=90a2d5aa9cac2e2f2cb702685b8ef992)
![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/ea434885-d89b-4422-8cd3-2e9da9e94106_rw_1920.jpg?h=fe4bfb1ba8b3a23957ee6d20e1451b21)
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![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/bb32516c-191d-4eb7-9d1f-7e0c508d536d_rw_3840.jpg?h=e5066cfe6092a84b1dd560181ec4a704)
![](https://cdn.myportfolio.com/aae288ec-bafa-4d82-9cea-3fe4a42494ab/74161cb7-a399-40db-8eb1-5631fc1ef48a_rw_1920.jpg?h=984c44f79cb045369bea7a5511435341)
Fashion Product Development
Value-Added Project: The Perfect Pair
Designed new versions of garments or fashion accessories that add value to the product,
with a focus on sustainability.
Created a three-dimensional prototype.
Created a three-dimensional prototype.
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Historic Perspectives of Fashion
Chemise a la Reine
The research paper and presentation about Chemise a la Reine and Marie Antoinette
are based on one of the many aspects of historic costume.
The bibliography research reflects book and periodical sources and peer-reviewed articles.
The bibliography research reflects book and periodical sources and peer-reviewed articles.
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