Fashion branding and promotion
MOONSTAR
Developed a fashion brand targeting fashion customers and planned merchandise categories
and promotional strategies for the brand.
Created a business proposal package, developed a logo, a business card,
a T-shirt design, a promotion sale, and a grand opening posters.
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Fashion Product Development
Line Development Project: NIKOLA
Developed a new apparel line for a company that was not currently in the apparel industry,
the company planned to expand its market using diversification.
Performed target market research: interview summary, market research, business planning,
Performed target market research: interview summary, market research, business planning,
merchandising planning, and creative planning (line concept and development).
Created a logo, mantra, product and price category, competitors and positioning map for the new apparel line.
Developed design specs with style sheet, callouts, cost sheet.
Created a logo, mantra, product and price category, competitors and positioning map for the new apparel line.
Developed design specs with style sheet, callouts, cost sheet.
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Fashion Product Development
Value-Added Project: The Perfect Pair
Designed new versions of garments or fashion accessories that add value to the product,
with a focus on sustainability.
Created a three-dimensional prototype.
Created a three-dimensional prototype.
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Historic Perspectives of Fashion
Chemise a la Reine
The research paper and presentation about Chemise a la Reine and Marie Antoinette
are based on one of the many aspects of historic costume.
The bibliography research reflects book and periodical sources and peer-reviewed articles.
The bibliography research reflects book and periodical sources and peer-reviewed articles.
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